Course Description

This course will teach you to optimize website content for the best possible search engine ranking. You’ll learn the theory behind search engine algorithms; you’ll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies.

Course Outcomes

  • You will be introduced to the foundational elements of how search engines work, how the SEO landscape has changed and what you can expect in the future.

  • Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations.

  • Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines.

  • discuss in-depth how social media supports the development of a company’s online reputation and visibility, which ultimately helps with SEO.

  • identify great content, analyze which content gets the most shares, and create world class content of your own.

  • Gain an understanding of search engine algorithms and how they affect organic search results and websites.

  • Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website.

  • provide you with a solid foundation in SEO including the different elements comprising a website optimization client report, and arm you with skills you need to develop a tactical approach to SEO.

  • define what influencer marketing is and the role it plays in driving reputation and visibility.

Course modules

1Introduction to Search Engine Optimization
2Search Engine Optimization Fundamentals
3Optimizing a Website for Search
4Advanced Content and Social Tactics to Optimize SEO
5Advanced Search Engine Optimization Strategies
6Website Optimization Client Report Project
7Social Media Marketing
8Influence Marketing
9Creating World Class Content
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