Search Engine Optimization

You will be introduced to the foundational elements of how search engines work, how the SEO landscape has changed and what you can expect in the future.

Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations.

Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines.

discuss in-depth how social media supports the development of a company’s online reputation and visibility, which ultimately helps with SEO.

identify great content, analyze which content gets the most shares, and create world class content of your own.

Gain an understanding of search engine algorithms and how they affect organic search results and websites.

Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website.

provide you with a solid foundation in SEO including the different elements comprising a website optimization client report, and arm you with skills you need to develop a tactical approach to SEO.

define what influencer marketing is and the role it plays in driving reputation and visibility.